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Get a Good URL.
Many Marketing people will tell you that their page is a success because it has a good URL that is easy for their customers to remember. A good URL is short, "intuitive", and preferably has a domain name that reflects the content. For example:

http://www.bookstore.com/

is a better URL than

http://www.isp.net/~bookstore/

which is better than

http://www.isp.net/~jen/interesting/site/link/bookstore.html 

But... some very popular pages are on GeoCities, which often have very long URLs, are not on their own domain name, and are not necessarily "intuitive". Clean URLs can be important, but remember that many people will get to your page via links, and URLs are not important to them.

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